Like your favorite suit, sustainability reporting is not new, but it looks good on your organization. Ninety percent of companies in the Global 250 issue a sustainability report, and it’s widely considered to be a best practice.

With an alphabet soup of reporting types to choose from, there’s no reason even smaller and newly public companies shouldn’t be doing it. Coca-Cola is a model of who wore it best, but even without a big marketing department to replicate this idea, companies can still find ways to communicate their sustainability efforts to shareholders.

As environmental, social and corporate governance shareholder proposals increase, executives can use their report as a communication tool with stakeholders. If done right, like a smart suit, it will help your company’s look and reputation. (Psst…get up to speed on sustainability reporting here).