Many companies are unprepared to respond when they incite public ire, especially on social media.

Companies and boards should consider a public outrage as a potential risk to their reputation and operations, and prepare a crisis management response playbook. A playbook can help firms identify their procedures before, during and after a crisis. Executives should identify which business areas or units will be involved in handling a crisis and practice drills.

Prepare your leadership team to manage a crisis when one hits, and come out with your firm’s reputation and earnings intact. Read More…